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| Toronto,
Ontario � February 2005 � Choice Hotels Canada (CHC) website, www.choicehotels.ca,
has a new look featuring enhanced navigation and search features. Visitors
are now offered more ways to book stays online, as well as find comprehensive
hotel and corporate information.
The new design offers consolidated navigation that makes it easier for travellers to move around the site. A new �Quick Search� feature is incorporated into every page. Advanced Search options � hotels near airports, points of interest, postal code, and more � are also available. A reservation can now be made in just four steps, compared to eight under the old design. �Throughout the process of redesigning choicehotels.ca, our overall goal was to make it the most effective and user-friendly lodging site on the Internet,� said David Beers, Executive Director of Marketing and Sales for CHC. �The Internet continues to be one of our most important tools in reaching our customers. The new look will help to optimize the value of choicehotels.ca for our franchisees and guests.� Visitors to the website will find up-to-date information on Choice Canada and its hotels. Each hotel has an individual electronic brochure with valuable information, current specials, the proximity to local attractions and the ability to view up to five photos of the hotel. The site also features detailed information on regional deals, the sports travel market and Choice Club Plus, Choice Hotels Canada�s guest loyalty program. CHC has a number of programs to encourage booking at the new site. This spring, Choice is tripling the rewards for reservations made at choicehotels.ca. All Choice Club Plus, Aeroplan and associated airline members, earn triple points or miles when they book their stay online. Stays booked direct or through 1.800.4CHOICE, are eligible for double rewards. The promotion runs from February 1 through April 30, 2005. Visitors to choicehotels.ca can always be sure that they are receiving the best available rate on the Internet, thanks to the Best Choice eRate Guarantee. This ensures that the best online price for any Choice hotel will be found at CHC�s website. If a lower rate for a Choice Hotel is found on a third party or e-wholesaler site, Choice will match that rate, plus give an additional 10 percent discount. Complete details of both programs can be found at choicehotels.ca. Choice
Hotels Canada Inc. (CHC) is the largest hotel franchisor in the country
with 280 properties representing eight brands from coast to coast, including
Comfort, Comfort Suites, Quality, Sleep Inn, Clarion, Econo Lodge, Rodeway
and MainStay Suites. CHC is part of Choice Hotels International, which
has 5,000 properties worldwide. Further information about CHC and its locations
can be accessed by visiting www.choicehotels.ca
or by calling 1.800.4.CHOICE (1.800.424.6423).
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Small Business Hospitality Association (SBHA) |