The new Comfort Inn logo has been incorporated into all Choice documentation and advertising beginning January 1. The new logo will be integrated into the hotels signs and promotional material over the next year.

The new look for Comfort Inn is just one element of several brand enhancements that will take place over the next year. All Comfort Inns across Canada will offer free High Speed Internet Access to guests by April 1.

Enhancements will also be made at the hotel level designed to make a guest�s stay with Comfort Inn even better. These include pulsating shower heads, curved shower rods and full length mirrors in every guestroom. The ongoing program will see the introduction of new products and services to the Comfort Inn brand.

�Choice Hotels Canada has taken one of our strongest brands and made significant improvements to the overall look, amenities and guest services,� said Mike Jackson, president. �Our research has shown that the new logo more accurately reflects the current Comfort Inn product. Feedback from our guests and franchisees has been extremely positive and they are very excited about the new look for Comfort Inn.�

Choice Hotels Canada Inc. (CHC) is the largest hotel franchisor in the country with 280 properties representing eight brands from coast to coast, including Comfort, Comfort Suites, Quality, Sleep Inn, Clarion, Econo Lodge, Rodeway and MainStay Suites. CHC is part of Choice Hotels International, which has 5,000 properties worldwide. Further information about CHC and its locations can be accessed by visiting www.choicehotels.ca or by calling 1.800.4.CHOICE (1.800.424.6423).
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For more information, please contact:
Choice Hotels Canada
Daniel Young
Communications Manager
Tel: 905-624-7762
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Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Econo Lodge, and Rodeway Inn are the proprietary trademarks and service marks of Choice Hotels International Inc.
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