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| Toronto,
Ontario � February 2005 � Choice
Hotels Canada (CHC) is giving its guests even more reason to stay this
spring, offering all Choice Club Plus, Aeroplan and associated airline
members, triple points or miles when they book their stay online at choicehotels.ca.
Guests who book their stay direct or by calling 1.800.4CHOICE will be eligible
to receive double points or miles.
To
earn these rewards, guests must be a Choice Club Plus, Aeroplan or associated
airline member. Proof of membership is required upon check-in. The campaign
runs from February 1 through April 30, 2005 at all Comfort Inn, Comfort
Suites, Clarion, Quality, Sleep Inn, Econo Lodge and Rodeway Inn hotels
across Canada.
�We�re giving travellers more reasons to book with Choice this spring,� said David Beers, Executive Director of Marketing and Sales for CHC. �With increased rewards, there has never been a better time to stay with Choice Hotels Canada.� Choice Hotels� partnership with Aeroplan began in September, 2004. Aeroplan�s partners offer an extensive global network of world class carriers, including Air Canada, Air Canada Jazz and the 17 other members of the Star Alliance Network. To join Choice Club Plus, guests may sign up at www.choiceclubplus.ca or by inquiring at the front desk of any Choice hotel across Canada. Choice Club Plus is free to join and provides guests with numerous benefits and points that can be redeemed for retail, travel and hotel rewards. Advertising for the promotion will run in national and regional print and radio media. As well, a direct mail and email campaign is being run with Choice Club Plus and Aeroplan members. Information on the promotion can also be found by visiting choicehotels.ca. Aeroplan, a wholly-owned subsidiary of ACE Aviation Holdings Inc., is known as one of the most rewarding loyalty programs in the industry. Aeroplan has been voted the world�s Best Frequent Flyer Program for the second consecutive year at the 2003 OAG (Official Airline Guide) Airline of the Year Awards in April 2003. For more information on Aeroplan, visit aeroplan.com. Choice
Hotels Canada Inc. (CHC) is the largest hotel franchisor in the country
with 280 properties representing eight brands from coast to coast, including
Comfort, Comfort Suites, Quality, Sleep Inn, Clarion, Econo Lodge, Rodeway
and MainStay Suites. CHC is part of Choice Hotels International, which
has 5,000 properties worldwide. Further information about CHC and its locations
can be accessed by visiting www.choicehotels.ca
or by calling 1.800.4.CHOICE (1.800.424.6423).
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Small Business Hospitality Association (SBHA) |