Located at the �California, Find Yourself Here� section of the state's official travel Web site, the offers may represent the best one-stop resource for planning a California vacation online. �California Finds� are organized by region and illustrate the state's rich travel opportunities, from luxurious spa resorts to whitewater rafting expeditions, from snow country getaways to warm coastal escapes.

They are part of California Tourism's �Find Yourself Here� campaign, a $5 million tourism recovery campaign focusing primarily on in-state travelers, who make up 84 percent of the state's total visitor count. Utilizing the established successful theme, �California, Find Yourself Here,� the multi-faceted campaign features advertising, public relations and co-op marketing efforts.

�California's unique and rich blend of people, cities, cultures and nature transcends what one might expect from a single destination. A traveler would have to range far and wide, across continents and oceans to enjoy the diversity of world-class vacation sights and experiences available right here in the Golden State,� said Caroline Beteta, Executive Director, California Travel and Tourism Commission (CTTC).

�When you combine this quality and diversity with the extraordinary vacation values currently available, there may never be a better time than right now to 'find yourself' in California,� Beteta added.

Created in 1997 under the terms of the California Tourism Marketing Act, the CTTC is a private, non-profit corporation working in partnership with the California Division of Tourism to market the Golden State as a top travel destination.
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