The advertising initiative will cover a three-month span on six Allegiant Air, 150-seat MD-80 passenger jets. The Bodog.com plane wrapping will be easily visible to travelers waiting to board flights to and from McCarran International Airport in Las Vegas.

�Our advertising partnership with Allegiant Air is a natural fit for us. Branding encompasses everything from good customer service to strategic advertising positioning and targeting,� says Calvin Ayre, Founder and CEO of Bodog.com. �This in-air branding exercise will allow us to target a specific player demographic, while continuing to expand the presence of our brand throughout the continental United States.�

The Allegiant aircraft will fly between Las Vegas and 32 nonstop Allegiant Air destinations. The planes will be parked at Terminal D in McCarran Airport, near the airport�s busiest runway.

Passengers flying in any of these Bodog.com-branded jets will have a chance to win their next trip to Las Vegas when they sign up for a Bodog.com account and deposit a minimum of $20.

Along with an in-flight announcement highlighting some of the Bodog.com product offerings, the sleek and sophisticated Bodog.com plane inserts are available in each seat back. These brochures come complete with detachable Poker and Black Jack strategy cards.

For passengers looking to get into the Vegas mood early, each of the passenger seat trays is designed to look like a Black Jack table.

About Bodog.com
Bodog.com, located in San Jose, Costa Rica, is federally licensed by the Costa Rican and UK governments. One of the pioneers in the field, Bodog.com is the top-ranked US facing online gambling brand, with highest site traffic amongst multi-product US gaming web sites according to Hitwise. Bodog.com, valued at over US $1 billion and ranked in the Power 10 online companies by eGaming Review, processed $7 billion in wagers in 2005. The Bodog.com Marketing Conference, www.bodogconference.com, will take place at the Wynn Las Vegas, July 23-26 2006, attracting the leaders of the online gambling industry. Bodog Entertainment Group also includes a music label, Bodog Music, an online magazine, BodogNation, a television production unit and further properties coming soon. BODOG is a registered trademark of Bodog Entertainment Group S.A.

About Allegiant Air
Allegiant Air, LLC is an all-jet, low-fare, low-cost passenger airline dedicated to providing a new way to fly. At Allegiant, all travel is ticketless, all fares are one-way and a Saturday night stay is never required. With a focus on leisure travel, the company emphasizes low-costs, innovation and leisure traffic to world-class destinations � currently Las Vegas, Nev. and Orlando, Fla. Allegiant�s fleet includes 22 MD-80 series jet aircraft, all fitted with comfortable seats and spacious overhead luggage bins. Headquartered in Las Vegas, Nev., Allegiant is a privately owned airline founded in 1997.

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