Snow Valley, Mount St. Louis - Moonstone, Horseshoe Valley Resort, and Hardwood Hills collectively attract more than 850,000 visits each year to the snow belt region in the Barrie area.

Kim Viney, who initiated the formation of the consortium says, �with a collective effort from our group, we see a more focused emphasis presenting the health benefits of the winter experience and attracting new outdoor enthusiasts to the Barrie area.�

A co-ordinated marketing effort will be focused on Southern Ontario, and primarily the Greater Toronto Region.

Viney adds, �it will be our goal to exceed one million visitors to the Barrie Snow Belt resorts for the 2003-2004 season.�

The barriesnowbelt.com web site is active and being continually updated.

Janron Communications Ltd. & 400 Eleven Marketing specialize in promoting tourism north of Toronto and are assisting with the development and operation of the new service.

To find out more about the Barrie Snow Belt group, contact 400 Eleven Marketing at (705) 734-0895 or visit their web site at www.400eleven.com.

For additional information contact Ron Taylor at 705-734-1750 or Brian Allen at 705-734-0895.