Phoenix,
AZ � April 2004 � Best Western
furthered its commitment to the Asian American Hoteliers Association (AAHOA)
recently with the presentation of a $50,000 check contribution. President
and CEO Tom Higgins personally delivered the check to AAHOA President Fred
Schwartz at the organization�s national convention in Dallas, Texas.
A
co-sponsor of the association�s Certified Hotel Owners (CHO) Program, the
hotel chain is providing educational scholarships and courses for Best
Western and AAHOA members. Funding also supports youth classes for future
hoteliers.
The
April 22nd donation marks the fourth of eight annual gifts that Best Western
will make to the organization, which will total $400,000 by 2008.
�The
AAHOA continues to make integral contributions to the industry, which is
evidenced by its CHO Program,� said Higgins. �We are honored to partner
with such an exceptional organization in the pursuit of professional development.�
Best
Western Director of Education and Cultural Diversity John Hogan, who assisted
in the creation of the program, added, �This is, most certainly, the industry�s
most comprehensive study in hotel ownership. Through this special curriculum,
owners will gain a sound depth of understanding regarding the multiple
and ever-evolving facets of hotel management.�
Included
in the CHO Program is an eight-tiered, 16-day training course. Developed
to offer hotel owners special insight into operational dynamics, it also
identifies those issues unique to the industry, and effective methods for
addressing them. CHO certification is provided free of charge to all AAHOA
members and any Best Western member who wishes to participate. AAHOA represents
8,400 owners of more than 20,000 hotels throughout the U.S.
Best
Western is THE WORLD�S LARGEST HOTEL CHAIN® with more than 4,100
hotels in 83 countries and territories. It is a membership association
of independently owned and operated hotels that provides marketing, reservations
and operational support to its member hotels. Best Western is the official
hotel of NASCAR.
Visit
Best Western�s newsroom at www.bestwestern.com/newsroom.
Media
Contacts:
Paige
Donnelly
Media
Relations Specialist
(602)
957-5752
paige.donnelly@bestwestern.com
or
David
Trumble
Director,
External Communications
(602)
957-5753
david.trumble@bestwestern.com
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