San
Antonio, TX � November 2003 � Best
Western�s President and CEO Tom Higgins and CIO Mike Kistner announced
plans for the hospitality industry�s largest rollout of high speed Internet
access (HSIA) impacting more than 2,300 hotels in the United States, Canada
and the Caribbean.
Wireless
and hard-wired high speed Internet access will be available at every hotel
in both the public areas and at least 15 percent of all guest rooms. As
an additional service wireless access cards will be available at the front
desk. This service will be free to all hotel guests and supported by a
Best Western staffed 24-hour toll-free customer hotline.
A
recent survey by Yesawich, Pepperdine, Brown & Russell showed that
65 percent of business travelers agree that free access to the Internet
from their room is extremely or very desirable.
The
HSIA proposal is coupled with replacement of every hotel�s current front
desk computers with 2.4 Ghz Pentium IV processors including DVD/CD player
and 17-inch screen monitor.
Prior
to the proposed upgrades, Best Western hotel owners must pass a ballot
by simple majority vote that is expected to go out in December. Installation
would begin after the first of the year and is slated for completion by
September 1, making it not only the largest, but also one of the fastest
technology implementations in the industry.
�Before
we undertake a major initiative such as this one, the management team has
a responsibility to do its homework and present a compelling business case
to our membership,� emphasizes Higgins. �Best Western hotel owners by their
entrepreneurial nature understand the importance of keeping a competitive
edge in the marketplace and Internet technology figures prominently in
the equation,� he adds.
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About
Best Western
Best
Western International is THE WORLD'S LARGEST HOTEL CHAIN® with more
than 4,100 hotels in 80 countries. It is a membership association of independently
owned and operated hotels that provides marketing, reservations and operational
support to its members. Reservations for Best Western International hotels
are available through 800-WESTERN or online at www.bestwestern.com.
Visit
the Best Western Newsroom at
bestwestern.com/newsroom.
Media
Contacts:
Carolyn
Marion
Public
Relations Director
(602)
369-8945
carolyn.marion@bestwestern.com
or
David
Trumble
Director,
External Communications
(602)
957-5753
david.trumble@bestwestern.com
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