| Phoenix,
AZ � March 2004 � Best Western
customers have a new way to make travel more exciting with Speed Rewards®,
a customized frequent guest program designed specifically for race fans.
Speed Rewards is an extension of Best Western�s already successful Gold
Crown Club International (GCCI) loyalty program.
Speed
Rewards puts customers on the fast-track toward earning valuable points
that can be redeemed for NASCAR-themed racing merchandise such as jackets
and caps, Best Western Global Free Room Nights, dining, shopping and other
exciting rewards. NASCAR race fans that sign up for Best Western Speed
Rewards through April 30th will be automatically entered for a chance to
win tickets to the NASCAR NEXTEL Cup Series� race of their choice,
roundtrip air transportation and Best Western accommodations. In addition,
for each time they stay at a participating Best Western at the qualifying
BestRates® rate during the promotional period, they will earn an additional
entry.
�Speed
Rewards is a breakthrough in hotel loyalty programs. It was developed to
give more relevance to users by focusing on their special interests, in
this case racing,� said David Kong, senior vice president of Marketing
and Development. �This is just one example of the innovative programs we
plan to introduce at Best Western as we continue our synergistic relationship
with NASCAR and its corporate partners.�
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�Speed
Rewards leverages the immensity of NASCAR�s fan base of more than 75 million
racing enthusiasts,� said Bill Jacoby, director of Consumer Marketing.
�The Best Western customer demographic closely aligns with that of loyal
NASCAR fans who travel on average 350 miles to a race and stay in a hotel
two nights per visit.�
To
sign up for the program, customers simply go to www.bestwestern.com/racing.
Best
Western is THE WORLD�S LARGEST HOTEL CHAIN® with more than 4,100
hotels in 83 countries and territories. It is a membership association
of independently owned and operated hotels that provides marketing, reservations
and operational support to its members. GCCI has doubled its membership
enrollment in the past 18 months and was voted Inside Flyer magazine�s
loyalty �Program to Watch� in 2003.
Visit
Best Western�s newsroom at www.bestwestern.com/newsroom.
Media
Contacts:
Paige
Donnelly
Media
Relations Specialist
(602)
957-5752
paige.donnelly@bestwestern.com
or
David
Trumble
Director,
External Communications
(602)
957-5753
david.trumble@bestwestern.com
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