Best Western International
Best Western Announces:
Travel Louisiana With A New Website From BW
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Phoenix, AZ � April 2003 � Celebrate the Bicentennial of the Louisiana Purchase, suck da� heads off some crawfish or listen to the live jazz bands and soak up the atmosphere of the French Quarter. Traveling to the Big Easy and all of Louisiana just got easier with the launch of a new website from Best Western, THE WORLD�S LARGEST HOTEL CHAIN®.

The site, www.bestwesternlouisiana.com, features comprehensive details needed to plan a trip to the Pelican State. Travelers can search for detailed hotel information for more than 46 Best Westerns throughout the state. They will also find numerous links to area attractions statewide. The site lists specials and packages for participating hotels, a link to local weather conditions and an option to order a free Louisiana road map. Guests can complete their planning using the rate search and booking option.

To get the most out of any stay with a Best Western hotel, the site links to the Best Western Gold Crown Club International sign-up page. GCCI is the chain�s frequent traveler program offering points for qualifying room rates. Points can be accumulated and redeemed for free room nights, gift certificates and more.

�Our new website offers guests a one-stop-shop for planning a trip to Louisiana,� says Cam Leach of the Best Western Louisiana marketing co-op responsible for building the site. �Along with hotel descriptions, you will find numerous links to historical sites and activities for every interest,� she added.

Gold Crown Club International is Best Western International�s newly enhanced frequent traveler program. It offers a global free room night award that is redeemable any day of the week and has no blackout dates. The program offers one of the most generous reward structures and is rated among the best programs in the industry according to Inside Flyer magazine.

About Best Western
Best Western International is THE WORLD�S LARGEST HOTEL CHAIN® with more than 4,000 hotels in 80 countries and territories. Each independently owned and operated hotel in this member association displays it own unique charm while maintaining consistent global standards with BestRequests®. For reservations or more information call (800) WESTERN or visit bestwestern.com.

Carolyn Hicks-Marion
Public Relations Director
(602) 957-5668
carolyn.hicks@bestwestern.com
or
David Trumble
Director, External Communications
(602) 957-5753
david.trumble@bestwestern.com

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Placement Dates: 04/03/03 � 06/03/03
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