| Newtown
Square, PA � September 2011 � Many Americans have successfully incorporated
�green� activities into their own daily lifestyles, but may not have extended
those practices in their corporate meetings or incentive trips. As many
corporations and organizations resurrect their incentive travel rewards
programs and destination meetings, many are seeking to incorporate environmentally
and socially responsible aspects into these gatherings. Noting this business
trend, AMR Meetings & Incentives
is leading the way in the Mid-Atlantic region in the integration of Corporate
Social Responsibility (CSR) into corporate meetings and travel, even forging
the path to establish the Mid-Atlantic�s first chapter of the Green Meeting
Industry Council (GreenMeetings.info),
a national organization who works to transform the global meetings industry
through sustainable practices.
�A serious change is underway,� says Michael Lyons, Executive Vice President, AMR Meetings & Incentives. �Economic and environmental factors are converging to create a new business paradigm in which CSR and CSV (Creating Shared Value) are no longer just passing trends but permanent parts of our business landscape. We feel we have a responsibility to impart that philosophy to our clients as well.� Melanie Pelouze, Director of Sales for AMR, and the chief driver behind AMR�s establishment of the Philadelphia GMIC chapter adds �We believe our region is ripe for a shift in consciousness and are enthusiastic that a local GMIC Chapter will create awareness for issues like sustainability and CSR. We are pleased that working hand in hand with clients, we will help create positive social and environmental impacts through each event we organize.� According to a 2010 report by the UN Global Compact and Accenture, 93 percent of CEOs believe that sustainability issues will be critical to the future success of their organizations. In about 15 years, four out of five CEOs predict sustainability will be fully integrated into their day-to-day business operations. �As more and more companies adopt this new approach, they will naturally seek like-minded meeting planners. We are well-positioned to accommodate this growth,� says Lyons. In addition to their membership in the Green Meetings Industry Council, AMR Meetings & Incentives has also joined 1% for the Planet, pledging a portion of its sales to support non-profit organizations focused on sustainability. AMR Meetings & Incentives is a signatory to the United Nations Compact and a member of International Society of Sustainability Professionals (ISSP). AMR Meetings & Incentives
(www.amr-mi.com) is a full service
evolutionary meeting and incentive management company that helps organizations
achieve financial returns partnered with positive social and environmental
impacts. Through innovative CSR- infused meetings, AMR can help improve
creativity, employee retention, customer loyalty and heighten brand recognition.
Michael
Lyons
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