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simpleview inc. Acquires
CRM and CMS Provider New Media Gateway
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Acquisition Creates New
Strategic Partnership, Leverage for DMOs and New Product Potential
simpleview
inc. Acquires CRM and CMS Provider New Media Gateway
Tucson,
AZ – July 2010 – simpleview
inc. announced today that they have acquired New Media Gateway Inc.
(NMG), a company that specialized in delivery of web services, interactive
marketing, and CRM and CMS platforms to destination marketing organizations
and convention and visitors bureaus. The terms of the deal were not disclosed.
Benefits
for DMOs and Both Companies
“It was obvious from
the moment that we started discussing this opportunity with NMG that the
acquisition made sense,” said simpleview CEO Ryan George. “It’s a great
move for our respective companies and the industry as a whole. Our customer
advisory board had pondered the concept of industry standardization as
recently as April. This is a giant leap in that direction, and the timing
was perfect based on new products in development and our desire to expand
to new parts of the country.”
The move was sparked,
in part, by NMG founder Tim Storer’s desire to serve a broader customer
set through a spin-off company Distribion. “I wanted to make sure our DMOs
were well taken care of, and with simpleview taking on our customers, they
couldn’t be in better hands,” Storer said.
Cooperation
and Partnership
Both George and Storer
noted that the acquisition proceeded with a spirit of cooperation and collaboration
rare in today’s business climate. Not only will simpleview be honoring
standing contracts, the company hired the NMG team associated with those
DMO accounts to provide customers with continuity of support.
The transaction also makes
Storer’s new company a strategic partner to simpleview, which now has exclusive
rights to resell Distribion products – including
their Online Marketing Suite, Email Marketing Platform, Bid Book Generator
and Presentation Generator – in the destination
marketing space.
Advancing
Industry Leadership
This acquisition expands
market share for simpleview, which already led the industry in terms of
total DMO clients and customers using its CRM system. With the acquisition,
simpleview now works with more than 165 destination marketing organizations
and is the only company to offer both CRM and CMS for DMOs. The acquisition
also brings simpleview presence to notable clients like the State of Hawaii,
Las Vegas, Dallas, Houston, Vancouver, BC and clients as far afield as
Australia.
About simpleview
simpleview (www.simpleviewinc.com)
helps DMOs succeed on every front, from convention sales to tourism marketing
and day-to-day operations. The company offers integrated products and services
including the industry’s most advanced CRM and CMS platforms, powerful
forecasting and reporting tools, dynamic websites, sites for mobile web,
search engine optimization and interactive marketing. Founded in 1991,
simpleview employs 70+ people in Tucson, Dallas, San Diego and Minneapolis
and partners with 165+ DMOs in North America and beyond.
Media Contact:
Cara
Scholke
simpleview, inc.
520-575-1151
simpleviewinc.com
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