Toronto,
ON – July 2010 – VFM Leonardo, the leader in online visual content distribution
for hotels, today announced that they have been selected by Marriott International
to strengthen the online visual presentation of Marriott properties through
photo distribution and online merchandising.
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Consistent
and accurate photo distribution
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At
the corporate level, Marriott International utilizes VFM Leonardo’s VScape®
Digital Asset Management System to distribute photos to online channels
for its 3,500 properties. The VScape platform ensures that Marriott properties
have consistent and accurate photos on VFM Leonardo’s VNetwork™ channels.
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Improved
online merchandising
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Marriott
has chosen VFM Leonardo as the preferred vendor for individual Marriott
properties to syndicate their rich media content online. Marriott properties
can improve their visual presence across the largest online network for
the global travel industry by distributing their rich media (virtual tours,
video and Flash presentations) in VFM Leonardo’s industry-leading Multimedia
Viewer.
Marriott
International and VFM Leonardo will be launching educational campaigns
for Marriott regional representatives and Marriott properties on how to
take advantage of the opportunities for rich media distribution and online
merchandising.
Larraine
Voll Morris, Vice President Global Distribution Systems and eChannels at
Marriott International said, “We believe that VFM Leonardo’s technology,
extensive network and online merchandising expertise will help us strengthen
Marriott’s visual presence online. We strongly encourage Marriott properties
to adopt online merchandising – a proven method to drive increased booking
conversions.”
Paolo
Boni, President and CEO of VFM Leonardo said, “We are very pleased to
be working with Marriott. We are confident that this relationship will
enable Marriott International and its individual properties with the tools
they need to provide a richer, more engaging travel shopping experience
on thousands of channels, resulting in increased sales.”
About
VFM Leonardo
VFM
Leonardo is a technology leader in online visual content management and
distribution for the hotel industry. VFM Leonardo’s VScape®
and VBrochure™
products leverage the distribution capabilities of the VNetwork™,
the most universally accepted and largest online visual content distribution
network for the global travel industry. VFM Leonardo offers the most effective
digital asset management and online merchandising systems available today
with over 1,000,000 visual images (photos, virtual tours and videos) for
90,000 hotels worldwide currently in distribution across the VNetwork.
All four global distribution systems (GDSs) – Amadeus, Galileo, Sabre,
Worldspan – as well as Pegasus source hotel visual content through VScape.
Tens of thousands of travel-related channels including online travel agencies,
travel research and supplier web sites, search portals; Travelocity, Orbitz,
Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source
visual content through VScape. For more information about VFM Leonardo,
visit www.vfmleonardo.com.
Follow us on Twitter at @VFMLeonardo.
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Media
Contact:
Julie
Vieth
Communications
Specialist
VFM
Leonardo, Inc.
877-593-6634
/ 416-263-5446
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