Toronto,
ON – February 2010 – VFM
Leonardo, the leader in online visual content distribution for hotels,
has launched a new episode on VTV Channel: Increasing
the Relevance of Your Hotel’s Content Using Personas. Robert Cole the
Founder of RockCheetah explains that personas differ depending on the reason
for the trip and what the traveler hopes to accomplish. For example, the
points-junkie who always uses a certain channel to plan business trips
may behave completely different when planning a family vacation or a golf
weekend with friends.
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In
this episode, you will learn how to increase the relevance of your online
content to appeal to different personas:
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Ask
why guests like staying at your hotel
-
Don’t
say “I’m everything to everybody”
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All
content (text, still images, video) needs to be suited to personas
-
Show
how your hotel will make their stay a success
What
topics were covered on VTV Channel last season? Check
out this guide for links to previous VTV Channel episodes on hotel
online merchandising, eBusiness strategies, generational marketing, social
media and more!
Subscribe
to VTV Channel >>>
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What
is VTV Channel?
VTV
Channel is a video blog where you will find short interviews with industry
experts on the most important issues in online marketing, e-commerce, sales
and distribution in the hotel industry. Each week, host John McAuliffe,
Chief Marketing Officer of VFM Leonardo interviews an industry expert on
a single topic related to online merchandising in order to help you extract
more value from your hotel’s presence on the Internet.
Go
to VTV Channel >>>
About
VFM Leonardo
VFM
Leonardo is a technology leader in online visual content management and
distribution for the hotel industry. VFM Leonardo’s VScape®
and VBrochure™ products leverage the distribution capabilities of
the VNetwork™, the most universally accepted and largest online
visual content distribution network for the global travel industry. VFM
Leonardo offers the most effective digital asset management and online
merchandising systems available today with over 1,000,000 visual images
(photos, virtual tours and videos) for 90,000 hotels worldwide currently
in distribution across the VNetwork. All four global distribution systems
(GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source
hotel visual content exclusively through VScape. Tens of thousands of travel-related
channels including online travel agencies, travel research and supplier
web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor,
Yahoo! Travel, Kayak, Google and more also source visual content through
VScape, many exclusively. For more information about VFM Leonardo, visit
www.vfmleonardo.com.
Follow us on Twitter at www.twitter.com/VFMLeonardo.
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Media
Contact:
Julie
Vieth
Communications
Specialist
VFM
Leonardo, Inc.
877-593-6634
/ 416-263-5446
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