| Los
Angeles, CA & Toronto, ON – February 2010 – Luxe
Worldwide Hotels, a premier representation company of over 200 independently
owned and operated luxury hotels throughout the world, has selected VFM
Leonardo, leader in online visual content distribution for hotels,
to deliver images for member hotels to the VNetwork™.
Luxe Worldwide Hotels has also named VFM Leonardo the exclusive distributor
of rich media and provider of online visual merchandising tools for its
member hotels.
By
subscribing to VFM Leonardo’s VScape
Digital Asset Management System, Enterprise edition, Luxe Worldwide
Hotels’ corporate office easily manages and seamlessly distributes hotel
photos directly to over 100 channels including all four GDSs, Pegasus,
the largest online travel agencies and travel research sites and further
to thousands of additional online channels.
Luxe
member hotels that wish to supplement the images distributed by Luxe corporate
with more and/or richer forms of media (virtual tours, video, interactive
maps, Flash presentations) must do so by obtaining a license to VFM Leonardo’s
VBrochure
Online Merchandising System. Hotels that take advantage of VBrochure
have all of their visual content distributed within a highly-compatible
Multimedia Viewer to provide travel shoppers with more interactive and
engaging experiences. More information about VBrochure is available
here.
“At
Luxe, one of our goals is to fulfill the marketing and eBusiness needs
of our member hotels. As such, VFM Leonardo’s digital asset management
and merchandising systems are the leading-edge tools that help us and our
member hotels stand out in the cluttered online travel environment and
drive bookings,” states Eve LeGrand Tronson, Vice President, Luxe Worldwide
Hotels.
“Consumers
want to see as much detail as possible online before making a purchase.
With such distinctive, luxurious properties, ensuring travel shoppers worldwide
have the opportunity to view visuals, images and rich media, of Luxe properties
during the hotel selection process is crucial. We are confident that VScape
and VBrochure will prove to be extremely valuable tools for the Luxe Worldwide
Hotels and its members,” states Paolo Boni, President and CEO, VFM Leonardo.
|
About
Luxe Worldwide Hotels
Luxe
Worldwide Hotels features an impressive portfolio of over 200 independently
owned and operated, award-winning hotels in the best locations around the
globe. The properties include such esteemed hotels as Canyon Ranch Tucson,
Canyon Ranch Lenox, Palms Place Hotel & Spa in Las Vegas and Waterford
Castle in Waterford, Ireland. Every member of Luxe Worldwide Hotel offers
guests an individual sense of style and an attention to detail that goes
way beyond pure utility – some are luxurious, some exotic, some eccentric.
Each hotel is as individual as the hotelier who owns and manages it, but
all share a commitment to exceed and anticipate a guest’s needs and pamper
them completely. At Luxe Worldwide Hotels, it’s not just about the luxurious
surroundings, it’s about how we make a guest feel while in residence.
About
VFM Leonardo
VFM
Leonardo is a technology leader in online visual content management and
distribution for the hotel industry. VFM Leonardo’s VScape®
and VBrochure™ products leverage the distribution capabilities of
the VNetwork™, the most universally accepted and largest online
visual content distribution network for the global travel industry. VFM
Leonardo offers the most effective digital asset management and online
merchandising systems available today with over 1,000,000 visual images
(photos, virtual tours and videos) for 90,000 hotels worldwide currently
in distribution across the VNetwork. All four global distribution systems
(GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source
hotel visual content exclusively through VScape. Tens of thousands of travel-related
channels including online travel agencies, travel research and supplier
web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor,
Yahoo! Travel, Kayak, Google and more also source visual content through
VScape, many exclusively. For more information about VFM Leonardo, visit
www.vfmleonardo.com.
Follow us on Twitter@VFMLeonardo.
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Media
Contact:
Julie
Vieth
Communications
Specialist
VFM
Leonardo, Inc.
877-593-6634
/ 416-263-5446
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