Toronto,
ON – January 2010 – VFM
Leonardo, the leader in online visual content distribution for hotels,
has launched a new episode on VTV Channel: The
Role of Opaque Sites in the Travel Planning Process. Chris Anderson,
Assistant Professor at the Cornell School of Hotel Administration, discusses
how hoteliers can leverage sites like Priceline and Hotwire to price into
the value-seeking, non-brand loyal consumer segment while maintaining higher
rates at retail outlets.
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In
this episode, you will learn tips on getting started with opaque sites:
-
Start
using them as soon as possible
-
Give
higher rates with restricted inventory
-
Use
them day-of or day-before
What
topics were covered on VTV Channel last season? Check
out this guide for links to previous VTV Channel episodes on hotel
online merchandising, eBusiness strategies, generational marketing, social
media and more!
Subscribe
to VTV Channel >>>
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What
is VTV Channel?
VTV
Channel is a video blog where you will find short interviews with industry
experts on the most important issues in online marketing, e-commerce, sales
and distribution in the hotel industry. Each week, host John McAuliffe,
Chief Marketing Officer of VFM Leonardo interviews an industry expert on
a single topic related to online merchandising in order to help you extract
more value from your hotel’s presence on the Internet.
Go
to VTV Channel >>
About
VFM Leonardo
VFM
Leonardo is a technology leader in online visual content management and
distribution for the hotel industry. VFM Leonardo’s VScape®
and VBrochure™ products leverage the distribution capabilities of
the VNetwork™, the most universally accepted and largest online
visual content distribution network for the global travel industry. VFM
Leonardo offers the most effective digital asset management and online
merchandising systems available today with over 1,000,000 visual images
(photos, virtual tours and videos) for 90,000 hotels worldwide currently
in distribution across the VNetwork. All four global distribution systems
(GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source
hotel visual content exclusively through VScape. Tens of thousands of travel-related
channels including online travel agencies, travel research and supplier
web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor,
Yahoo! Travel, Kayak, Google and more also source visual content through
VScape, many exclusively. For more information about VFM Leonardo, visit
www.vfmleonardo.com.
Follow us on Twitter at www.twitter.com/VFMLeonardo.
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Media
Contact:
Julie
Vieth
Communications
Specialist
VFM
Leonardo, Inc.
877-593-6634
/ 416-263-5446
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