Toronto,
ON – January 2010 – VFM
Leonardo, the leader in online visual content distribution for hotels,
has launched a new
episode on VTV Channel: To Merchandise or Not. Felix Laboy, President
and General Manager at Sabre Hospitality Solutions, discusses how hotels
are doing a better job of merchandising online they have been in the past.
However, there is still room for improvement.
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Hoteliers
need to ensure their hotel information is not just out on the channels,
but presented in the best way possible because better merchandised hotels
are better positioned against their competitive set, have better exposure
and higher revenues.
In
this episode, you will learn tips on how to merchandise your hotel online:
-
Optimize
your website with relevant content
-
Keep
images, videos and rich media current
-
Develop
and execute a social media action plan
Watch
To Merchandise or Not >>>
What
topics were covered on VTV Channel last season? Check
out this guide for links to previous VTV Channel episodes on hotel
online merchandising, eBusiness strategies, generational marketing, social
media and more!
Subscribe
to VTV Channel >>>
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What
is VTV Channel?
VTV
Channel is a video blog where you will find short interviews with industry
experts on the most important issues in online marketing, e-commerce, sales
and distribution in the hotel industry. Each week, host John McAuliffe,
Chief Marketing Officer of VFM Leonardo interviews an industry expert on
a single topic related to online merchandising in order to help you extract
more value from your hotel’s presence on the Internet.
Go
to VTV Channel >>
About
VFM Leonardo
VFM
Leonardo is a technology leader in online visual content management and
distribution for the hotel industry. VFM Leonardo’s VScape®
and VBrochure™ products leverage the distribution capabilities of
the VNetwork™, the most universally accepted and largest online
visual content distribution network for the global travel industry. VFM
Leonardo offers the most effective digital asset management and online
merchandising systems available today with over 1,000,000 visual images
(photos, virtual tours and videos) for 90,000 hotels worldwide currently
in distribution across the VNetwork. All four global distribution systems
(GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source
hotel visual content exclusively through VScape. Tens of thousands of travel-related
channels including online travel agencies, travel research and supplier
web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor,
Yahoo! Travel, Kayak, Google and more also source visual content through
VScape, many exclusively. For more information about VFM Leonardo, visit
www.vfmleonardo.com.
Follow us on Twitter at www.twitter.com/VFMLeonardo.
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Media
Contact:
Julie
Vieth
Communications
Specialist
VFM
Leonardo, Inc.
877-593-6634
/ 416-263-5446
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