| Toronto,
ON – January 2010 – VFM
Leonardo, the leader in online visual content distribution for hotels,
has launched a new
season on VTV Channel. In this first episode of the season, Chris Anderson,
Assistant Professor at the Cornell School of Hotel Administration shares
the results of a research study “The Billboard Effect” conducted in partnership
with JHM Hotels and Expedia. In the study, four properties were cycled
on and off Expedia over a period of three months.
Here’s
what you will learn in this episode:
-
Hotel
placement on Expedia results in a 20% increase in bookings on other channels
-
Reservations
made on other channels (call center, brand.com, other sites) offset reservations
made on OTAs
-
Rates
attained while being listed on Expedia were about 2-3% higher
|
Watch
The Billboard Effect Now >>
What
topics were covered last season?
Check
out this guide for links to previous VTV Channel episodes on hotel
online merchandising, eBusiness strategies, generational marketing, social
media and more!
Next
Week’s Episode: To Merchandise or Not with Felix Laboy, President of Sabre
Hospitality Solutions
Subscribe
to VTV Channel >>
|
What
is VTV Channel?
VTV
Channel is a video blog where you will find short interviews with industry
experts on the most important issues in online marketing, e-commerce, sales
and distribution in the hotel industry. Each week, host John McAuliffe,
Chief Marketing Officer of VFM Leonardo interviews an industry expert on
a single topic related to online merchandising in order to help you extract
more value from your hotel’s presence on the Internet.
Go
to VTV Channel >>
About
VFM Leonardo
VFM
Leonardo is a technology leader in online visual content management and
distribution for the hotel industry. VFM Leonardo’s VScape®
and VBrochure™ products leverage the distribution capabilities of
the VNetwork™, the most universally accepted and largest online
visual content distribution network for the global travel industry. VFM
Leonardo offers the most effective digital asset management and online
merchandising systems available today with over 1,000,000 visual images
(photos, virtual tours and videos) for 90,000 hotels worldwide currently
in distribution across the VNetwork. All four global distribution systems
(GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source
hotel visual content exclusively through VScape. Tens of thousands of travel-related
channels including online travel agencies, travel research and supplier
web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor,
Yahoo! Travel, Kayak, Google and more also source visual content through
VScape, many exclusively. For more information about VFM Leonardo, visit
www.vfmleonardo.com.
Follow us on Twitter at www.twitter.com/VFMLeonardo.
|
Media
Contact:
Julie
Vieth
Communications
Specialist
VFM
Leonardo, Inc.
877-593-6634
/ 416-263-5446
| |
