| Attention Political Party Animals: VEGAS.com Launches Crapshoot '08 Because Politics Can Get Dirty... and So Can Las Vegas Attention Political Party Animals: VEGAS.com Launches Crapshoot ‘08 That’s why VEGAS.com launched Crapshoot '08, a multichannel initiative with advertising, guerilla marketing and an online component giving discounts and free political Crapshoot '08 swag to customers, running now through the November 4 elections. “This
is our attempt to make the campaign a little more tolerable,” said VEGAS.com
President Howard Lefkowitz. “Come to Vegas and you won’t have to listen
to all of the gloom and doom – at least for a couple of days.”
Bumper sticker distributed to VEGAS.com customers who participate in the travel website’s Crapshoot 2008 promotion Expect to start seeing “VEGAS: Because you need to be drunk to make it through this election” bumper stickers and “VEGAS.com Crapshoot '08” buttons across the country. The campaign’s first ad appeared in LA Weekly’s “Best of LA” issue on October 2. The VEGAS.com Crapshoot '08 video campaign can be viewed at www.VEGAS.com/crapshoot. Here’s how it works: Book rooms at Las Vegas hotels, tickets for Vegas shows, nightclub passes or golf tee times on VEGAS.com, enter the name of your choice for presidential candidate – yes, there’s a None of the Above option, just like on Nevada’s ballot – and get $20 off when you spend at least $200*. Check back daily at www.VEGAS.com/crapshoot to see what your fellow party/political animals think as we tally up the poll and calculate the odds. Since this is Vegas, we’re going to pick solely based on party – as in, who would we rather party with. But that’s just us... and it’s all just a Crapshoot. *Valid for stay/event dates between October 1 and December 30, 2008 only. Offer applies to booking made between October 1 and November 4, 2008 only. About
www.VEGAS.com
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