| Tunica,
MS & Memphis, TN – April 2008 – The success of the Memphis CVB and
Tunica CVB’s first cooperative advertising campaign in the Fall of 2007
to Huntsville and Birmingham, Alabama, have lead the two destination marketing
organizations to look north for success in Illinois.
“The
past success of promoting the Memphis-Tunica area as ‘The Winning Combination’
shows us that extending the campaign into Illinois will lead to even greater
visitations to the Mid-South region,” stated Webster Franklin, president
& CEO of the Tunica Bureau. “Due to the slowing economy and higher
prices at the pump, visitors are looking for a value when making their
travel decisions. It makes a great value for visitors to have two winning
destinations available in one visit.”
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Kevin
Kane, president and CEO of the Memphis Convention & Visitors Bureau
agrees with Franklin in believing that the advertising effort could not
be coming at a more opportune time.
“With
Tunica’s proximity to Memphis, it makes sense to pool our financial resources
to let visitors know that Tunica and Memphis are two vacations in one,”
Kane explained. “This campaign will focus on the ease of access and diverse
amenities in the Memphis and Tunica areas. We definitely feel that this
cooperative effort will bring more visitor dollars from Illinois to the
Mid-South region.”
An
eight page color insert utilizing the theme Memphis-Tunica “The Winning
Combination” will be inserted into the top 30 most circulated Illinois
Sunday newspapers at the end of April 2008. The insert will reach over
4.3 million potential visitors focusing on the attractions, entertainment
and tourism amenities that make our area a one of a kind travel destination.
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Visit www.memphistunica.com
for
Double the Fun!
|
An
added bonus to the campaign is the chance for readers to win exciting vacation
packages to the Memphis-Tunica area by registering at the campaigns website
www.memphistunica.com.
The names, addresses and emails collected from the campaign will be used
by both bureaus in their monthly on-line marketing efforts to keep visitors
up to date on all that is happening in the destination.
Perched
high on a bluff overlooking the slow rolling Mississippi, Memphis marches
to the beat of the Blues, of Stax-era Soul, of the countless neighborhood
barbeque shacks and the King’s own Graceland. It’s the kind of city that
spills up from the soil, lingers on the melancholy mojo of the best guitar
you’ve ever heard. From music landmarks to restaurants, from the FedExForum
to the acclaimed zoo, from the elegant hotels to the mystical nightclubs
on legendary Beale Street, there’s just something real about Memphis, an
irresistible soul that’s drawn people here for more than a century. For
more information, please visit www.memphistravel.com,
or contact the Memphis Convention & Visitors Bureau at 1-800-873-6282.
Located
30 minutes south of Memphis, Tunica is The South’s Casino Capital.
Be Taken Away by the nine world-class casinos, 6,000 luxurious hotel rooms,
fine dining restaurants and buffets, headline entertainers, championship
golf and tennis, award-winning museums, lavish spas, and outlet/antique
shopping. Come see why everyone is saying, “Take Me Away to Tunica!” Call
1-888-4TUNICA to request a value-packed Winner’s Guide, or visit www.tunicamiss.com
for travel information.
Contact:
Regena
Bearden, Marketing Director
Memphis
Convention & Visitors Bureau
901-543-5300
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Claire
Pittman, Public Relations Manager
Tunica
Convention & Visitors Bureau
662-363-3800
888-488-6422
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Note
To Editors: For a variety of electronic news releases and photos of Tunica,
please visit the Tunica website at www.tunicamiss.com
and go to the press room. Images are available for downloading, or we can
provide you with additional photography from our photo library. For
pictures of Memphis, go to www.memphistravel.com,
and go to the press room. |
