“While most hotels over the past year have jumped into social media marketing by establishing ‘free’ Facebook pages and Twitter accounts, they are now realizing that unless they commit time and resources to these channels their efforts can negatively impact their branding online,” said DJ Vallauri, CoMMingle’s Founder & President. “Social media marketing is not as ‘free’ as many hoteliers many have thought, there is a real cost in doing it right and driving revenue. Our CoMMingle social media marketing audit helps to identify areas hotels can improve upon.”

CoMMingle’s free social media marketing audit benchmarks the hotel’s online social presence based on four critical success factors (CSF), Planning, Socializing, Engagement and Measurement. Each CSF is scored by a manual review performed by a CoMMingle Social Media Marketing Manager and generates an overall social media score for the hotel. The audit and the hotel’s social score is then reviewed with the hotel.

Richard Walsh, Vice President of Business Development commented about the status of social media and the CoMMingle free audit, “Social media marketing is about the hotel’s online reputation maintenance and relationship building between the hotel and its guests and potential guests. This investment produces word of mouth branding, sales leads, positive consumer relationships and new business. A successful social media marketing initiative encompasses a hotel’s online reputation, social presence and viral network relationships. Each of these areas is interconnected with each other and should be an integral part of the hotel’s overall marketing plan. The hotel management and staff must commit its marketing skills, public relations, management time and revenue management to this effort in order to be successful.”

CoMMingle by Lodging Interactive was launched less than a year ago and includes clients such as The Waldorf=Astoria, the Boston Harbor Hotel, the Maison Dupuy Hotel and The Alex Hotel.
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About Lodging Interactive & CoMMingle Social Media Marketing Agency
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.

Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing. Lodging Interactive is a proud member of the American Hotel & Lodging Association (AH&LA) and a supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at sales@lodginginteractive.com or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com.
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Media Contact:
Richard Walsh
Vice President, Business Development
Lodging Interactive
877-291-4411
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