|
Heavy Snow and Numerous Awards Start Off a Banner 2010 at Okemo Mountain Resort
Heavy Snow and Numerous Awards Start Off a Banner 2010 at Okemo Mountain Resort
| Pasadena,
CA – February 2010 – LeisureLink,
Inc., the leading distribution and revenue management platform for
specialty lodging suppliers, today celebrated the success of client Okemo
Mountain Resort – one of Vermont’s finest ski destinations. Heavy early
winter snows and a steady stream of new guests from online channels indicate
that the 2009-10 season will be a strong one.
The Resort is getting
a boost from a heavy, early snowfall, and the attention generated by multiple,
prestigious awards received over the last few months. With an early winter
blanketing of snow and the recent receipt of multiple, prestigious awards,
new guests are flocking to the Resort to experience it for themselves.
Okemo Mountain Resort earned Ski Magazine’s designation as one of the top
10 ski resorts on the East Coast , received a “Green Hotel” designation
the from State of Vermont for its Jackson Gore Inn, and was honored with
a Silver Eagle award for environmental education from the National Ski
Areas Association, all within the last 12 months. “These awards not only
give us great visibility, but also convey a message of concern for our
local environment that resonates with guests,” said Charlie Dickerman,
General Manager at the Jackson Gore Inn. “Guests not only want a great
skiing experience, they also want a vacation that is environmentally responsible,”
he added.
Jackson Gore Inn on Okemo Mountain The Resort has further leveraged this visibility by partnering with LeisureLink to distribute its properties across all major consumer and travel agent channels. Okemo Mountain Resort can be booked on key travel websites, through professional travel agents, and on ABetterStay.com. These efforts are powered by LeisureLink’s distribution platform which acts as a customized, single point of access to all of these channels and more. “It is not enough to achieve awards—the consumer must be able to find and book your property anywhere they might look,” said Michael Normyle, Lodging Director. “The market for Vermont vacation condos is a competitive one and our overall marketing strategy is designed to maintain our visibility. Broad distribution is a critical element in that effort,” said Normyle. “Online channels are vital for bookings from new guests,” said Michael Normyle, Lodging Director. Normyle continued “Repeat guests book through our website or our call center, but we need a constant flow of new guests to continue to build our exposure. LeisureLink’s distribution is a wonderful source of new business, and does not require the commitment of budget dollars to produce results.” “Okemo Mountain Resort is a market leader in East Coast skiing, and has been an important partner as we establish our presence in this crucial area,” said Steve Reich, Senior Vice President of LeisureLink. “The Resort is ideally positioned to draw on the New York-Boston area’s millions of consumers, and we are pleased to assist in making Okemo Mountain Resort more accessible to avid skiers,” said Reich. About LeisureLink™
For more information please
contact:
About Okemo Mountain Resort
Rising above the village of Ludlow, in south-central Vermont, Okemo Mountain Resort is a family-operated, four-season, outdoor enthusiast’s playground. The resort continues to earn top awards and accolades for snow quality, grooming, terrain parks, family programs, slope side lodging, resort dining, and friendly and professional guest service. Okemo is the ideal hub from which to launch family fun and adventure at any time of the year. Winter sports enthusiasts find southern Vermont’s highest vertical drop and vast trail network that spans five distinct alpine areas, an exceptional skiing and riding experience for all ability levels. Nordic skiing, snowshoeing, ice-skating and snow tubing round out the outdoor winter excitement. During the warmer months, two 18-hole, championship golf courses offer challenging play with spectacular scenery. Okemo’s Jackson Gore is the resort’s newest introduction to the Green Mountain lifestyle. In addition to all the conveniences expected in a base area village, Jackson Gore’s newest center for relaxation and rejuvenation, The Spring House, offers state-of-the-art fitness facilities, sauna, an oversized hot tub and family swimming pools with slides, splash features and fountains. Okemo is the ideal hub from which to launch family fun and adventure at any time of the year. Winter sports enthusiasts find southern Vermont’s highest vertical drop and vast trail network that spans five distinct alpine areas, an exceptional skiing and riding experience for all ability levels. Nordic skiing, snowshoeing, ice-skating and snow tubing round out the outdoor winter excitement. During the warmer months, two 18-hole, championship golf courses offer challenging play with spectacular scenery. Okemo’s Jackson Gore is the resort’s newest introduction to the Green Mountain lifestyle. In addition to all the conveniences expected in a base area village, Jackson Gore’s newest center for relaxation and rejuvenation, The Spring House, offers state-of-the-art fitness facilities, sauna, an oversized hot tub and family swimming pools with slides, splash features and fountains. For more information please
contact:
|
|
|