| Los
Angeles, CA – January 2010 – ExerciseTV,
the leading fitness digital network, has joined forces with The
Hotel Networks (THN), a subsidiary of LodgeNet Interactive Corporation
(NASDAQ: LNET), to provide access to free on-demand workout videos to millions
of travelers staying in hotels across the United States each month.
“Perhaps
the most common complaint among fitness minded travelers, either business
or recreational, is their inability to easily maintain a fitness regimen
while traveling.” stated ExerciseTV Founder and CEO Jake Steinfeld of ‘Body
by Jake’ fame. “The deal between The Hotel Networks and ExerciseTV essentially
delivers fitness to your hotel room easier than room service for no charge
with no tip needed.”
The
deal makes fitness videos available on-demand for free through the in-room
interactive television services in more than 1.1 million hotel rooms across
the US reaching an average of 18 million hotel guests at major hotel chains
each month. Available content will be selected from ExerciseTV’s extensive
library of popular video workouts including Incredible Abs, 6 Round Slimdown
and Hollywood Celebrity Circuit from trainers such as Cindy Whitmarsh and
Stephanie Vitorino. The deal also creates the availability of a linear
channel for those hotel partners interested in a custom exercise channel.
The
Hotel Networks (www.thehotelnetworks.com),
a subsidiary of LodgeNet Interactive Corporation (NASDAQ: LNET), is the
leading marketing and programming solutions provider in the hotel space.
THN delivers a premium package of ten television channels, interactive
TV advertising applications, custom content, and on-site promotions to
upscale and business class hotels nationwide.
ExerciseTV
is a leading digital network that provides fitness videos, workout plans
and healthy lifestyle and exercise tips online at www.ExerciseTV.tv,
as an iPhone app, widget, or in 37 million homes as free video-on-demand
through Comcast, Time Warner Cable, Cox Communications, Bresnan Communications
and Verizon FIOS. ExerciseTV was founded by Jake Steinfeld of “Body by
Jake,” and is managed by Comcast Corporation with New Balance Athletic
Shoe, Inc., and Time Warner Cable acting as additional equity partners.
Press
Contact:
Jonathan
Zaleski
The
PR Collective
310-545-7773
| |